I refer to comments in \u201cViews From The Top\u201d (BT, Nov 21) on the topic \u201cHow integral is creativity to the running of a successful business and what can be done to enhance corporate creativity?\u201d<\/p>\n
The word \u201ccreativity\u201d probably should be handled more carefully and selectively as it has deeper meaning. Creativity implies something that is original, newly born. There are many profitable businesses in the world with lots of bright ideas and marketing products, many new measures introduced to increase operational efficiency. However, they cannot be considered creative businesses, strictly speaking.<\/p>\n
What then is business creativity? Think of Coca Cola, Rock & Roll music, bikini, tissue paper, McDoland\u2019s, personal computer, Hollywood \u2013 they are creative.<\/p>\n
Business creativity needs vision, strong values of judgement, hard work and sacrifice, high risk. It also requires correct strategy as the creator has to change the habits, thinking and concepts of society.<\/p>\n
Business creativity will stand the test of time. It should invite imitators, copiers. It should increase new demand, create new lifestyle and mindsets. The new world created, however, is going to be more challenging, more interesting, better and more enjoyable.<\/p>\n
Tan Kok Leong<\/p>\n
Principal<\/p>\n
TKL Consulting<\/p>\n
Thursday, November 24, 2005<\/p>\n","protected":false},"excerpt":{"rendered":"
I refer to comments in \u201cViews From The Top\u201d (BT, Nov 21) on the topic \u201cHow integral is creativity to the running of a successful business and what can be done to enhance corporate creativity?\u201d The word \u201ccreativity\u201d probably should be handled more carefully and selectively as it has deeper meaning. Creativity implies something that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/risingasia.com.sg\/blog\/wp-json\/wp\/v2\/posts\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/risingasia.com.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/risingasia.com.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/risingasia.com.sg\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/risingasia.com.sg\/blog\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":1,"href":"http:\/\/risingasia.com.sg\/blog\/wp-json\/wp\/v2\/posts\/49\/revisions"}],"predecessor-version":[{"id":50,"href":"http:\/\/risingasia.com.sg\/blog\/wp-json\/wp\/v2\/posts\/49\/revisions\/50"}],"wp:attachment":[{"href":"http:\/\/risingasia.com.sg\/blog\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/risingasia.com.sg\/blog\/wp-json\/wp\/v2\/categories?post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/risingasia.com.sg\/blog\/wp-json\/wp\/v2\/tags?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}